盘山县 涪陵区 革吉县 新河县 青岛市 桂平市 财经 安陆市 河东区 灵石县 郓城县 云阳县 会理县 陇川县 堆龙德庆县 新营市
LINE

Text:AAAPrint
Economy

Domestic companies expand platforms overseas

1
2019-07-16 10:50:06China Daily Editor : Mo Hong'e ECNS App Download
Mobile video apps including Kuaishou, Douyin, Xigua and Huoshan are displayed on the screen of a 4G smartphone. (Photo provided to China Daily) 标签:阿党比周 马雅棋牌

Mobile video apps including Kuaishou, Douyin, Xigua and Huoshan are displayed on the screen of a 4G smartphone. (Photo provided to China Daily)

China's short video platforms are gaining momentum globally as leading domestic firms expand their apps overseas, with a particular focus on emerging markets.

Dai Bin, mobile analytics company App Annie's country director for China, said Chinese short video apps have been spurred in recent months by their strong performance in overseas markets.

"Currently, most of their revenues are from the domestic market," Dai said. "Douyin and Kuaishou have gained popularity in Japan and Southeast Asia, respectively. We expect those Chinese short video apps will see more downloads and revenues generated from overseas markets."

Tik Tok, an overseas iteration of Chinese short video app Douyin, ranked No 8 in terms of downloads on Apple Inc's App Store and the Google Play Store in April, two spots ahead of lip-syncing app Musical.ly, according to statistics from App Annie. Vigo Video, the overseas version of China's Huoshan Video, ranked No 5 for downloads on Apple's and Google LLC's Indian stores in April.

Beijing Bytedance Technology Co Ltd, the parent company behind the apps, said it has more than 100 million monthly active users on its overseas platforms, including Tik Tok and Musical.ly.

Kuaishou, which also hosts livestreaming, took fifth place by revenue in the first quarter this year, according to App Annie. The analytics company said more than half of Kuaishou's new users in the first quarter were from overseas, compared with Douyin's 40 percent.

A Cheetah Global Lab report said it is an opportune time for Chinese mobile internet firms to expand their presence overseas, thanks to the support they can gain from the Belt and Road Initiative, the rising popularity of smartphones globally, and the demographic dividends of emerging internet sectors in high-population regions such as Brazil, India and Southeast Asia.

According to Dai, among the Chinese apps expanding into overseas markets, social and entertainment apps are the fastest-growing in terms of downloads and revenues.

"For short video services, they meet people's growing need for new forms of entertainment and they better transcend cultural barriers," Dai said. "But, they still need to focus on facilitating localization in different markets, as it is really hard to apply their former operations experience to a new market.

"I suggest that short video service providers should have unique differentiation. Newcomers should avoid entering countries and regions that have already been taken by early arrivers," he said.

  

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.